Sponsorship

The Race Against Global Warming joins the Volvo Ocean Race

 

Values

A Carbon Challenge sponsorship is a multi-layered sponsorship activation platform. 

At the most visible layer, our premium and official partners receive the benefits of visibility of a competitive sailing team in the world’s elite sailing event. 

Beneath this, Carbon Challenge offer several additional layers of sponsorship activation which allow sponsors to make a meaningful enhancement to its investment, particularly with B2B opportunities.

Carbon Challenge is not simply a feel-good or social conscience platform which highlights the climate change threat.  It is fully mobilized to lead in the race against global warming and impart these values on its sponsors:

Leading by performance.  Demonstrating its ability in the Volvo Ocean Race despite the perceived handicap of a carbon reduction programme.

Leading by doing.  Carbon Challenge is committed to a carbon reduction programme which accelerates its own change well ahead of global reduction objectives.

Leading by example.  Carbon Challenge guests and clients are part of the Carbon Challenge value chain.  Their carbon emissions too need to be balanced to keep Carbon Challenge on track.

Leading by educating leaders. Carbon Challenge educates business leaders through the Carbon Challenge Academy and gives them the tools to enact meaningful carbon reduction plans in their own respective fields of business.

Carbon Challenge is not simply a statement of the carbon reduction priority but a year-round active catalyst and forum for global carbon reduction on a scale much greater than the sum of its parts.

Transferable Values

Carbon Challenge is an opportunity for companies with a serious carbon reduction objective or programme to multiply the effect of their policies by demonstrating: 

• Affiliation with a high-profile sailing team that has chosen to embrace an aggressive carbon reduction strategy without any sacrifice in its sporting and commercial ambition;
   
• Leadership on a key global issue in a highly competitive, technology driven environment;
   
• Responsibility for exposing a broader audience to the challenge of carbon reduction;
   
• Responsibility for exposing a business audience to the opportunity to take action on carbon reduction;
   
• Neutrality.  Carbon Challenge is not burdened by the overbearing dominance of a title sponsor, wealthy backer or national identity;
   
• Affiliation with values that are strong media triggers all year round, not only when our boat is winning;
   
• Endorsement of a team that has the greatest potential to attract new fans to the sailing environment; and sailing fans to the carbon reduction agenda;
   
• Endorsement of a team that has the greatest potential to be any Volvo Ocean Race fan’s second favourite team;