Activation

Being part of the Volvo Ocean Race guarantees global awareness and premium image transfer for any participating sailing team in itself.  The latest edition of Volvo Ocean Race has seen a tremendous increase in international media attention, putting the Volvo Ocean Race at the forefront of the most valuable global sports- and lifestyle events.

Case studies of ABN Ambro and Ericsson from the last edition of the Volvo Ocean Race show a multiple return of investment between money spend and media value achieved. But this is only for the branding-related value. Hospitality activation has been a core value for all major sponsors of prior races. There is not much in the world of sports that can top a guest position on a race Volvo 70 race yacht during regattas, or a sun-downer in the port-front race village.

For Carbon Challenge all of this is not enough. Besides utilizing what the VOR event offers anyway, we have set up project-oriented activation concepts and activities around the carbon reduction message that simply double the return for Carbon Challenge partners --- even if they choose to sit back and not launch their own activation concept.

For all other partners we will provide tailor-made solutions to reflect and integrate their brand strategy, brand message, CRM concept or CSR activities, as well as all other communication goals associated with Carbon Challenge mission and project.  

Carbon Challenge is employing a renowned sponsorship research and evaluation company to provide objective measures and analysis about the value delivered by sponsorship investments.